The design of commercial premises can help you increase the benefits of your business. Marketing is defined as: «a set of activities aimed at achieving consumer satisfaction with benefit …», it is clear then that the design of commercial premises is one of the most powerful, effective and economic weapons that this focused discipline has in the client.
There are three fundamental objectives that marketing must achieve, and therefore the design of commercial premises:
Sell more expensive.
HOW CAN THE DESIGN OF COMMERCIAL PREMISES HELP YOU SELL MORE, AT A GREATER PRICE AND MORE THAN?
DIFFERENTIATION IN THE DESIGN
Differentiating is one of the keys to every business. Quality is no longer enough, it is presupposed. In a world that moves inexorably towards the Low Cost culture you will not be able to compete in price, sooner or later another will come that will overtake you and you will drown. It is the only way out, the only factor that will avoid price comparisons and well managed can create a sense of belonging, identification, value, etc.
The design is a solvent and resounding value that makes the difference. The big brands that succeed and the small business of your city leader in its sector (bars, restaurants, clothing stores …), surely, have a high design content that makes them different from their competition.
WE HELP YOU TO DESIGN YOUR VENUE
RELEVANCE IN THE DESIGN OF COMMERCIAL PREMISES.
Every brand, every store, every bar, every restaurant, must be focused on its customers. The design of commercial premises too. That is, from the beginning of a project we must conceive the design of commercial premises as a tool to emphasize the relevance of our business or our brand in the client. I explain.
The customer type of a hamburger, can be eminently youth or parents with children of child age. Do you know any burgers in a dark, minimalist atmosphere, without superfluous ornaments, without bright colors, with quality materials and finishes …? It’s not really that there are many, but some are close, observes La Royale,
in Barcelona. And you know why there aren’t many? Because the design must be relevant to the client. And a child is not the same as a young man, as parents with children, as a single, as a couple with average purchasing power …
One of the big mistakes that we often observe is that the designs adapt to the taste of the owners instead of seeking the relevance of the client.
The relevance of the design of your business premises helps you connect with your client and that this values your business above the competition. And of course, relevance has a direct and unconscious influence on sales and price.
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